โ๐ผ๐ ๐ฆ๐๐ข ๐๐๐ ๐๐๐๐, ๐ก๐๐ ๐ค๐๐๐ ๐ค๐๐๐ ๐ฆ๐๐ข;
๐ผ๐ ๐ฆ๐๐ข ๐๐๐ ๐ก๐๐ โ๐๐๐ก๐๐, ๐๐ก ๐ค๐๐๐ ๐๐๐๐ ๐ฆ๐๐ข;
๐ผ๐ ๐ฆ๐๐ข ๐๐๐ ๐๐๐๐๐๐ ๐ ๐๐, ๐๐ก ๐ค๐๐๐ ๐โ๐๐๐ ๐ฆ๐๐ข;
๐ผ๐ ๐ฆ๐๐ข ๐๐๐ ๐๐ฅ๐๐๐ก๐๐, ๐๐ก ๐ค๐๐๐ ๐๐๐๐ ๐ฆ๐๐ข.โ
How true these lines are! Chai for us isnโt just a drink, itโs an emotion, a ritual, an indispensable part of our daily life.
So hereโs the story of a Chai Enthusiast, a face behind the brand โเคเคพเคฏ๐๐ฎ๐ญ๐ซ๐โ – Mr. Vaibhav Paliwal.
His love to travel and connect to people, also as an MBA grad in Marketing, frequent opportunities of work trips across the country while working in the field of branding, advertising, strategic planning lead him to the many places. During those 9 years, he covered all the states of India- stayed in villages, small towns, metro cities, met different people and relished regional food. All these experiences ignited a very novel and exotic idea! He started an online store some 7 years back selling regional speciality products. To name a few- Kashmiri Kesar, Assam Tea, Kerala Snacks and Spices etc.
As the core of the initiative was to deliver the experience of regional specialities and connect people, he thought why to restrict it to only as an online store? It pushed the idea to another brilliant format and he started an experience centre as a tea room and community space named Nukkad Cafe at Viman Nagar in 2015- a place to connect people over a cup of chai, arts, poetry, music and anything that helps you to explore creativity! People liked this interesting concept. Now one thing thatโs common and USP of his both the ventures is Tea/Chai. People loved their special masala chai, which is a blend of Assam Chaipatti and various Indian spices and other tea blends which were served at the cafe and soon he started selling chaipatti in retail packs.
The Pandemic situation has affected almost everyone and businesses as well. As movement is still limited, it doesnโt mean we cannot relish a good cup of chai. And especially in these times, a good cup of chai refreshes our mood and rejuvenates us. Seeing this as an opportunity, Vaibhav decided to expand his already running business under the brand name โเคเคพเคฏ๐๐ฎ๐ญ๐ซ๐โ!
If thereโs one thing that Indians love unanimously, it is Chai, transcending all boundaries! Chai is all-pervasive, be it a moment of celebration or making way through difficult times. While most of us are still working remotely from our homes, I am sure you must be missing customary visits to your โaddaโ or โtapri ki chaiโโ but still must be having at least a cup or two more than earlier while staying at homes.
So here is โเคเคพเคฏ๐๐ฎ๐ญ๐ซ๐โ bringing you the best of Tea Experiences, curated for your palate and at your home. As their Tagline says-
๐ฟ๐๐๐๐๐ง๐๐ฃ๐ฉ ๐พ๐๐๐..๐ฟ๐๐๐๐๐ง๐๐ฃ๐ฉ ๐ข๐ค๐ค๐๐จ.๐๐ค๐ข๐-๐ข๐๐๐ ๐ฌ๐๐ฉ๐ ๐๐ค๐ซ๐ ๐๐ฃ๐ ๐พ๐๐ง๐!
You can get their special masala tea blend for a quick nice cup or thereโs CTC tea sourced from tea estates in Assam. For those who love delicate, soothing, fragrant blends, Rose Chamomile and Lavender Hibiscus with lemon, known for their antioxidants properties and other health benefits, are also available. Do give it a try, before you fix yourself a steaming hot cup of tea next time.
Avail POI exclusive offer of 25% flat off here-https://puneorders.in/peo/chaysutra/
